The business-to-business marketplace is constantly changing. Markets are commoditizing, customer firms are consolidating, companies and markets are becoming global, and technology is rapidly shifting the way products and services are designed, produced, sold, and delivered.
The capital equipment & technology industry is a highly specialized niche market that requires a different approach in its marketing. The dynamics of purchasing is contingent on the economic climate, decision makers and the investment required. With a relatively small target market, the tactics and strategies used must produce effective results. To identify the target market, is our first step. Acquiring information on this target market through research from a number of reliable sources would be the next. Good niche marketing requires subject knowledge, in-depth analysis and planning.
Over the years, we have developed a powerful network of contacts within EPC companies, Plant Owners, Engineering Consultants and other direct stake holders/ decision makers. As a result, we are able to foster relationships and facilitate partnerships.We are not a traditional agency, but experienced professionals who bring practical judgment, executable strategies, and cost-effective solutions to the clients.Facilitate Match-ups between Manufacturers/ technology providers with EPC Companies and important stakeholders.
We provide our services to Original Equipment Manufacturers (OEMs), Foreign EPC Companies and Technology Companiesin finding strategic partners and/or strategic resources, and business development services through technology sales and marketing, commercialization strategies and assessments. Offers comprehensive strategies and customer-fit solutions from start to finish.Act as bolster to penetrate in local market. Satisfy unique needs to establish long term mutually rewarding relationship,backed by robust service support.